🛤️ Born24’s Path to Launch – NICU Survival Meets Streetwear

Born24 Streetwear was never just about fashion — it was born out of a fight for life.

Our journey began with a premature birth that changed everything. At just 24 weeks, our son entered the world far earlier than expected, with doctors giving him only a 7% chance of survival. Those early days were filled with uncertainty, fear, and raw emotion. Machines beeped, nurses moved quickly, and every minute inside the NICU felt like an eternity.

We lived in survival mode — clinging to hope with every breath, every monitor reading, and every tiny milestone. Watching a baby fight for life with tubes, wires, and strength beyond comprehension changes you. It grounds you. It breaks you. It rebuilds you.

As we sat beside the incubator, day after day, we knew this experience was too powerful to stay silent. It wasn’t just our story — it was the story of thousands of families who walk the same path, often in silence. We didn’t want to move on and forget. We wanted to do something because of it.

That’s where Born24 was born.

🔁 From NICU Trauma to Purpose-Driven Fashion

The trauma of the NICU doesn’t disappear when you leave the hospital. It stays with you. But instead of letting that pain sit quietly, we turned it into purpose. We created a brand that would reflect the strength, survival, and community spirit we experienced in those early months.

NICU survival meets streetwear — that’s our foundation. We wanted to create something bold and meaningful. Something that spoke without needing to explain. Something that said: “I’ve been through it. I survived. And now, I wear that story with pride.”

🎨 Why We Chose Streetwear

Streetwear has always been more than just clothing. It’s a culture. It’s identity. It’s a statement.

We chose streetwear because it gives people the freedom to express who they are and where they’ve been — without conforming. And for NICU parents, survivors, or those who support them, that freedom to own your story matters. That’s why our hoodies, joggers, tees, and caps are designed with intention — clean lines, bold embroidery, oversized comfort, and high-quality materials. Every piece is made to feel good and mean more.

Born24 Streetwear is gender-neutral, UK-based, and community-focused. It’s fashion that fights for something — a way to wear your values without saying a word.

💚 Built With Purpose

We built Born24 from the ground up — slowly, carefully, and with no funding but a lot of faith. We didn’t have investors or big ad budgets. We had a mission. We had a story. And we had the will to make something real.

Every part of this brand has been hand-built while still navigating the emotional aftermath of the NICU experience. From designing logos to negotiating with suppliers, planning product drops, and building the website — everything was done with heart and intention.

🤝 Giving Back From Day One

Giving back isn’t a feature of the brand — it’s the why behind it.

From the very beginning, we committed to donating 25% of all profits to neonatal charities like Bliss UK, which support premature babies and their families. Every time someone wears Born24, they’re not just repping a brand — they’re supporting a cause.

This commitment helps fund life-saving NICU equipment, family support programs, emotional care services, and awareness campaigns. It’s a way for your purchase to create lasting impact beyond the clothing itself.

📦 Launching Through Pre-Order

Because we’re self-funded, Born24 is launching through pre-orders. This allows us to:

• Minimize waste
  
• Maintain full creative control
  
• Deliver high-quality pieces without compromise
  

Customers can pay 50% upfront and the remaining 50% in July 2026, when the full collection drops. This flexible structure supports both the brand’s sustainability and your ability to get involved early.

It also ensures that we're growing in a way that respects both our values and our community.

👕 Real Clothing, Real Families

This brand isn’t just about us — it’s about you. We actively involve real NICU parents and families in our creative process. From design input to sharing their own stories, we want this brand to represent a movement, not just a product.

Our goal is to eventually release limited-edition pieces designed by NICU families themselves, with 100% of profits from those items going directly to charity. It’s fashion with meaning, powered by those who lived the reality.

🌍 The Road Ahead

We’re just getting started. The Born24 launch is step one in a much bigger vision. We plan to:

• Expand the collection with new colourways and styles
  

• Partner with neonatal units and hospitals for direct impact
  

• Create educational resources for NICU parents and supporters
  

• Collaborate with artists and creators who’ve lived through premature birth
  
  

Born24 isn’t here to follow trends. We’re here to build a brand that lasts — one that puts storytelling, strength, and giving back at the center of every stitch.

🙏 Thank You for Being Here

If you’ve made it this far, thank you. Whether you’re a NICU parent, a survivor, a supporter, or someone who simply believes in brands with real meaning — we’re grateful you’re part of the Born24 journey.

This isn’t just a path to launch.

It’s the path to purpose.

It’s where NICU survival meets streetwear — and the movement begins.